The Hive’s Friday Five Issue 30

Reportlinker.com announces the release of the report “Digital Advertising Global Market Report 2020-30: COVID-19 Growth And Change” The digital advertising market consists of the sales of advertising services by entities (organizations, sole traders, and partnerships) that plan, develop, create and manage advertisement and promotional activities in digital media. Only goods and services traded between entities or sold to end consumers are included.

Marketers are community-minded people. We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we’re deeply connected to the needs and goals of our customers. So, to better understand what to expect or pay close attention to in 2021, here is an article connected with 20 marketing experts for their perspective.

WordPress is now powering 39.5% of all websites in 2021, up from powering 35% of sites in 2020. Counting only sites that use a content management system (CMS), WordPress has a market share of 64.1%. A significant number of websites (38.3%) use no content management system at all.

Like all social platforms, LinkedIn saw increased usage in 2020, with video content, in particular, gaining momentum, and driving more conversations in the app. And while the focus of LinkedIn has long been B2B, it’s also gaining ground in other areas, which could provide more opportunity for brand outreach and connection in the months ahead.

Even as vaccine developments provide a clearer timeline for a pandemic recovery, 2021 is set to be another volatile year for marketers. If anything, the digital ecosystem is primed for a bigger shakeup as Apple’s controversial tracking changes go into effect, multiple Big Tech antitrust suits take shape and Google formally starts to sunset third-party cookies.