Five articles that have us buzzing this week

Google’s December 2020 core update was big, even bigger than May 2020, say data providers

On Dec. 3, Google began rolling out the December 2020 core update. Early data seems to show the rollout was mostly felt the following day, but as Google has said, it can take up to a couple of weeks to fully roll out. Based on everything we have seen so far this update is a very big broad update, even possibly bigger than the one seven-months ago, the May 2020 core update — and that one was very big.

25 Predictions for Social Media Marketing in 2021

2020 is a year that many would rather forget, and in amongst all this, the major social platforms have also rapidly evolved and shifted focus in order to meet rising demand and user needs during the pandemic. How will social media marketing keep up next year?

6 Lessons Learned from a Year of Content Strategy

They experiment with all kinds of weird and wonderful content. They live in keyword spreadsheets, sitemaps, and Google Analytics reports. They’ve brainstormed enough articles to keep a content calendar full for several decades. Working with content strategist in a year of every changing subjects. What was the biggest takeaway?

HubSpot Releases 2020 Remote Work Report, Revealing Insights for the Future of Work

In 2020, how we work changed dramatically. Most of us said goodbye to commuting, and hello to home “offices” for the first time. With remote work now a reality, employers are wondering what the future will look like, HubSpot included.

The 101 Best and Worst Business Moves of the Pandemic

Extreme times tend to bring out the best and worst in humanity — and the same can be said for business. Over the past eight months, the pandemic has taken companies, brands, CEOs, workers, and the economy on a wild ride we never asked for. Some companies have made prescient pivots and brilliant decisions; others have been crude opportunists or have gone to exceptionally creative lengths to stay afloat. Marker captures this improbable moment with our compilation of the 101 moves we’ll remember, we’ll learn from, or we’ll desperately try to forget