CONTENT MARKETING
B2B native advertising trends in 2020
Pre-pandemic, Industry Insights dominated the native advertising content landscape. Since then, education skyrocketed, and B2B companies have focused more on “Brand” content, which aligns their brand with other initiatives such as inclusion.
GOOGLE NEWS
Google Launches Career Certificates For High-Demand Fields
In the amount of time we’ve been officially or unofficially in work from home/lockdown mode (which is 6 months, if anyone is still counting), you could earn the equivalent of a four-year degree from Google. Not a bad way to spend some “free time.”
SOCIAL MEDIA
Trend updates on Twitter [Twitter thread]
Twitter is providing more context as to why topics are trending, using better headlines and short descriptions.
SEO
A collection of illustrations explaining SEO terminology and concepts
Sam Underwood breaks down common SEO terminology using illustrations and easy to understand descriptions. These would look great in a presentation (with credit) if you’re trying to get buy-in on SEO internally.
JUST FOR FUN
Football, is that you?
With any luck, we’ll have some semblance of normalcy as the NFL kicks off their season, which means Swarm is kicking off our season of fantasy football. Check us out on Instagram to see how well our teams do!
