FIVE ARTICLES THAT HAVE US BUZZING THIS WEEK Welcome to The Hive’s Friday Five, where we will share up to five articles each week that have Swarmers buzzing, and a few of our thoughts on each of them! Podcast: Search News You Can Use – Featuring Google’s John Mueller It turns out that too much content can steer you wrong when it comes to category pages, but having no content is too difficult for Goldilocks Google to rank. Looking for the mix that is just right? Check out this podcast with Marie Haynes and John Mueller to find out. TikTok Statistics for 2020: Charts and Data Is TikTok a worthwhile platform for your business to explore? This article highlights 12 statistics that can help you gauge its effectiveness as a platform. Google Discovery Ads Are Now Available Globally A single campaign covers the search giant’s Discover feed, Gmail, and YouTube. The Google Page Experience Update: User Experience to Become a Google Ranking Factor A new ranking algorithm announced by Google is designed to judge web pages based on how users perceive the experience of interacting with a web page. Several existing factors, such as mobile-friendly, page speed, HTTPS ranking boost, and others make up the “page experience.” TikTok Is Growing Up, and So Are Its Users As more people have had the time to explore new apps, we’re seeing a flood of Millennials joining TikTok.