FIVE ARTICLES THAT HAVE US BUZZING THIS WEEK
Welcome to The Hive’s Friday Five, where we will share up to five articles each week that have Swarmers buzzing, and a few of our thoughts on each of them!
DEV
Say goodbye to Internet Explorer support – Bootstrap 5 is here! No longer dependent on jQuery, this future-friendly update has our dev team buzzing with excitement.
REMOTE WORKING
How B2B Marketers Can Get the Most Out of Webinars in 2020
Is it just me or did webinars seem to feel “old school” not too long ago, only to be greeted with a resurgence when everything went virtual? As remote working remains prevalent, and events continue to get pushed out, maximizing webinars will be crucial for the 2020 – and possibly 2021 marketer.
SEARCH
Google Rolling out LSAs and ‘Google Screened’ to Select Professional Services Nationally
Local Service Ads are making their way across the nation so that professional services such as lawyers and financial planners can reach their local markets. These ads will promote calls, messages, and sometimes direct booking (with a Google-approved partner, naturally).
ADVERTISING
Pinterest Looks Good as Online Advertising Improves
What did you do in lockdown? Home projects, online shopping, tried new recipes? Pinterest saw record engagement early on in the pandemic, and now ad revenue is picking up. Looks like discretionary spending is going to get easier, as their partnership with Shopify will make pins directly shoppable. Yay/yikes, depending on how you look at things!
SOCIAL MEDIA
The Ultimate Guide to Instagram Reels
Facebook isn’t afraid to take what they want, and with growing concern over a ban on TikTok in the US, they’re going for it with Instagram Reels. What are reels? A 15-second video set to music. It’s all giving me Vine vibes. Later breaks down what they are, how to use them, and where to find them in this blog post.
